Unibrix in 2025: Rebuilding the Foundation

2025 wasn’t a year of big announcements for Unibrix. It was a year of rebuilding — the kind of work that rarely makes headlines but determines everything that follows. Hence, no loud announcements or New Year resolutions here (read our manifesto instead). In this short update, we’ll cover a few learnings and improvements.

TL;DR.

• Leveraged sales
• Upgraded R&D and tech side
• Focused on offline pitching
• Launched content 
• Optimized finances

We started where the pressure is highest: sales. The team was restructured, and we deliberately applied our own playbook, automating lead handling with AI. The goal wasn’t just speed or efficiency, but signal quality — fewer wasted touches, clearer qualification, better conversations. The outcome was exactly what we sell to clients: lower operational costs and materially better lead processing. Honestly, we enjoyed the efficiency we’ve achieved.

On the technical side, we focused on the core. Our co-founder Arthur stepped into the CTO role, and several initiatives that had been in preparation mode finally moved into execution. We also launched an internal R&D function — a dedicated space to experiment with new technologies before they reach client work. It’s where curiosity is encouraged, but discipline still applies.

We also changed how we show up externally. Instead of relying primarily on online outreach, we leaned into direct, offline conversations with decision-makers. In 2025, that meant fewer events, but more intentional (and big) ones: TechBBQ, Web Summit, and Slush. 

TechBBQ

TechBBQ in Copenhagen was exceptional for building Unibrix’s network. The networking zone organization was outstanding, our CEO Valera spent virtually all his time there, completing over 25 meetings in just 2 days! The openness of attendees made it incredibly productive. The startup ecosystem was vibrant, with impressive young founders and students entering the space directly. He also had valuable face time with our Icelandic clients, meeting several of them for the first time in person, which strengthened those relationships significantly. This was Valera’s favorite conference experience of 2025.

WebSummit

There was also WebSummit which served as a strategic anchor for Unibrix’s Lisbon presence. While the main event is massive, its real value lies in attracting complementary niche events to the city during the same period. This year, our focus shifted to identifying new partnership opportunities and engaging with national delegations — several promising conversations are still ongoing. 

Notably, this is our CEO’s third consecutive year attending, and he’s built a strong network there, making it both productive for business development and an opportunity to reconnect with industry friends.

Slush

Slush delivered exceptional quality for advancing Unibrix in the Finnish market. The vibe resembled TechBBQ’s collaborative atmosphere. Interestingly, this was the first conference in years where the main stage content was genuinely valuable — Valera attended sessions rather than skipping as usual. The primary objective was meeting our existing clients offline and establishing new contacts in Finland, both critical for expanding Unibrix’s Nordic footprint.

During autumn and winter, our team stepped in to 

In the end, we tightened budgeting and expanded the finance function to support sustainable growth rather than short-term momentum. This allowed us more room for experimentation and even more flexibility and scale for our current, long-term clients.

We are building a reliable business with agile, dedicated teams. 2025 was about putting the right blocks in place. Now we’re ready to build higher.

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Let’s meet up!